CLIENT: Large CPG Company // PRODUCT: Line of Oral Care Products
D-TERRA SERVICES: Market Entry Consulting
The Client
Fortune 50 CPG Company embarked on a strategic licensing partnership to market a new natural line of Burt’s Bees toothpastes to mass retailers. The company selected D-Terra to help manage the Canadian market introduction. Currently, D-Terra manages the Health Canada relationship, registration and importation process. D-Terra is also listed on all product packaging with our registration partner as the importer of record.
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The Opportunity
CPG Company approached D-Terra to assist with the Canadian introduction of a new line of oral care products. The products include both Fluoride and Fluoride free toothpastes.
The Strategy & Solution
D-Terra’s Product Commercialization Approach:
- Develop partnership with Natural Products Consulting Corporation
- Manage all product registrations through Health Canada
- Obtain Natural Product Numbers ( NPN ) for each SKU through Natural and Non-Prescription Health Products Directorate
- Develop On Product/ Pack Labeling language relative to importation
- Manage TV advertising clearance thru Advertising Standards Canada
- Importer of Record
- Manage ongoing QA releases
The Result
- Successful product and market introduction at Walmart
- Products include:
- Fluoride-Free, Whitening (Cosmetic)
- Fluoride-Free, Charcoal (Cosmetic)
- Fluoride-Free Containing Enamel Strength and Clean & Fresh
- Sensitive Fluoride Free
- Extra White Fluoride
- Kid’s Fluoride Free and Fluoride Containing