CLIENT: Worthington Industries // PRODUCT: Bernzomatic® Trailblazer outdoor fire starting tools
D-TERRA SERVICES: Turn-Key: Product Development, Manufacturing, Supply Chain, Agency Testing, Logistics and Vendor Managed Inventory
The Opportunity and Challenge
Worthington Industries Bernzomatic team approached D-Terra to develop and launch an innovative line of camp fire torches intended to start a fire in wet and windy conditions. Prior to engaging D-Terra, Worthington had struggled getting the concept off the ground due to the technical challenges with engineering and manufacturing such high performance tools. From clean sheet to delivery, D-Terra provided just the spark Worthington needed to make the idea a reality.
The Strategy and Solution
D-Terra’s Product Commercialization Approach
- Crafted product development, manufacturing launch and supply plan to hit an aggressive Worthington launch timeline
- Established product design and performance criteria to embody the teams vision of products
- Incorporated Worthington’s consumer research discoveries into concepts to ensure design intent and voice of customer was embodied throughout the development process
- Engineered high quality World Class compact camp fire torches with high output flame (2,200-F)
- Established supply line capability at three separate manufacturing facilities in Asia
- Provided Worthington with Design through Delivery Services that include:
- Program management
- Industrial design
- Engineering development
- Modeling
- Prototyping
- Manufacturing
- Packaging
- Quality and Testing (CPSC)
- Logistics (Hazmat Dangerous Goods)
- Vendor Managed Inventory
The Result
- D-Terra’s Experience, Product Launch Process, and Speed to Market focus delivered the new innovative, high performing torch products per the original 19 month launch plan
- Managed multi-million $ development program to within 3% variance to overall budget
- Worthington selected D-Terra as contract manufacturer of record
- 2018 retail launch
- Micro-Jet Flame (1 Nozzle)
- Protective Cap/Child Proof Safety Mechanism
- Piezo Ignition
- Flame Adjustment
- Fuel Window
- Carabiner
- Refill Valve
- Butane Fuel A-46 (1 oz)
- Accessories A-46 (4.4 oz refill can)
- Micro-Jet Flame (3 Nozzle)
- Piezo Ignition
- Pivot Arm
- Flame Adjustment
- Fuel Window
- Carabiner
- Refill Valve
- Butane Fuel A-46 (In-Pack 1 oz refill can)
- Accessories A-46 (4.4 oz refill can)