Every year, 95% of new consumer products launched fail, and many more don’t even make it to market.
For every company that attempts to manage product development internally, there are ten that have learned that the fastest, most efficient way to bring new products to market is by turning to knowledgeable experts. Partnering with D-Terra can help your people and your company stay focused on core strengths and avoid internal stumbling blocks such as staffing changes and shifting priorities.
For over 30 years, D-Terra Solutions has helped hundreds of companies and inventors successfully bring new products to the market.
By managing the design/engineering, manufacturing, transportation and fulfillment aspects of the product commercialization process, D-Terra can streamline product launch activities to eliminate unnecessary delays.
Other advantages to outsourcing product development and manufacturing with D-Terra include:
- Avoid burdening internal staff with job functions outside their core competencies
- Reduce your company’s reliance on overhead- the resources you need are available when they’re most needed
- Gain access to world-class expertise- Tapping into the D-Terra global manufacturing team means each new project is matched with the most appropriate facility
- Engage our Professional Services discipline to help you think “outside-the-box” and find fresh approaches gained from years of combined experience in a variety of industries and product categories.
A History of Success. Our Approach to Product Commercialization
Process discipline is the foundation of the D-Terra business model. The result is the D-Terra Process, an approach to new product development and manufacturing that takes full advantage of proven process engineering and manufacturing techniques to maximize efficiency and improve results. Utilizing Six Sigma and collaborative development philosophies, the D-Terra process is what gives us the ability to deliver products to market on time and on budget, with the highest possible quality.
Phase 1: Project Plan
The Project Plan Phase of the D-Terra process defines business needs, opportunities, and feasibility for the client. Here sales and marketing data is combined with customer critical-to-quality requirements (CTQs) to develop the overall project plan.
Phase 2: Concept Development
In the Concept Development Phase, discovery and definition of product, brand, and communications characteristics important to a successful product, are identified. Specific embodiments are created and evaluated, and one is selected. Product specifications are then developed.
Phase 3: Engineering Development
This phase is comprised of engineering activities required in the development of a manufacturable product. The design is then validated to ensure that the customers’ CTQs are met.
Phase 4: Manufacturing Systems Development
In this phase of the process, Manufacturing Systems Development, the manufacturing, and supply chain infrastructure is put in place. Tools and equipment are debugged, and pre-production samples are built and approved. Market confirmation testing is performed, and the product launch plan is deployed.
Phase 5: Pilot
In the Pilot Phase, significant quantities of the product are manufactured in the production environment and the manufacturing process capability is validated. Final product testing is performed, and customer approval obtained to begin volume production.
Phase 6: Production
In the Production Phase, manufacturing ramp-up occurs to achieve the required capacity and throughput. Product inventory is built, and distribution channels filled in accordance with the product launch requirements.
Phase 7: Post-Launch Management
The seventh phase, Post-Launch Management, involves maintenance and continuous improvement of production and supply chain, logistics activities through Six Sigma methodology. Key focus areas in this phase include identifying potential cost reduction opportunities and Multi-Generation Product Planning (MGPP).
Key to the success of any product commercialization project is the D-Terra interdisciplinary team which includes design, engineering, manufacturing, and logistics experts well versed in the D-Terra process. With experience working for such companies as DRiV (Tenneco), Procter and Gamble, Worthington Industries, Console Vault, LKQ, AZEK (TimberTech) and Newell, the professionals at D-Terra provide a level of differentiation few can match.
A few examples of how we’ve helped our clients succeed in the global marketplace can be found in our CASE STUDIES.